Lennert de Jong
CEO of Another Star and former long-time leader at CitizenM, experienced in hotel operations, tech-enabled hospitality and large-scale brand integrations such as the CitizenM–Marriott transaction.
Top 3 podcasts with Lennert de Jong
Ranked by the Snipd community
Jul 7, 2025 • 19min
citizenM CEO: Why We Sold to Marriott (And What's Next) - Lennert de Jong
Lennert de Jong, CEO of citizenM, shares insights on the company’s strategic sale to Marriott, highlighting how this move will propel global expansion and enhance brand identity. He discusses leveraging Marriott’s Bonvoy loyalty program while maintaining operational excellence. De Jong likens the partnership to a child's growth, illustrating citizenM's readiness for new challenges. The conversation dives into the significance of retaining control over assets post-sale and emphasizes the importance of innovation in the hospitality industry.
Jan 19, 2026 • 43min
Lennert De Jong - Another Star | Flipping the Script on Brands, Tech, and the Marriott Move
Lennert De Jong, CEO von Another Star und ehemaliger CitizenM‑Leader, treibt tech‑getriebene Hospitality voran. Er erzählt von der strategischen Marke‑Verkauf an Marriott und dem schnellen Tech‑Rollout in vier Monaten. Diskussionen über AI, Direktbuchungen und die neue White‑Label‑Operator‑Philosophie stehen im Mittelpunkt.
Jul 9, 2025 • 16min
How citizenM Reinvented Hotel Loyalty (And Signed Up 50,000+ Subscribers) - Lennert de Jong
Lennert de Jong, CEO of citizenM, dives into the hotel chain's innovative subscription program, inspired by models from Netflix and Amazon Prime. He reveals how this idea emerged during the pandemic to tackle occupancy challenges, leading to over 50,000 subscribers. Lennert highlights a shift from traditional rewards to genuine customer relationships, discussing the importance of addressing customer pain points. Through the MyCitizenM+ initiative, he showcases how reimagined loyalty can foster deeper engagement and loyalty in the hospitality landscape.
