The Rich Somers Report How to Buy Real Estate with $0 - Pace Morby's Exact Playbook | E424
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Nov 15, 2025 
Pace Morby, a creative finance expert and real estate investor, shares his remarkable journey of scaling his portfolio to nearly $450 million using innovative strategies like seller financing and subject-to deals. He reveals how to tap into motivated sellers and expired listings with minimal cash, and discusses the advantages of investing in boutique hotels and RV parks. Pace also highlights common mistakes that new investors make and offers his playbook for securing high-value assets while minimizing risk. This conversation is a treasure trove for aspiring real estate moguls!
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Use Transparent Profit Share And Phantom Equity
- Share company P&L and implement transparent profit-share to make employees act like owners.
- Use phantom equity that vests after multi-year tenure to retain leaders and align incentives.
Employee Phantom Equity From A $2.3M Deal
- After buying an RV park for $2.3M Pace set aside 20% of acquisition value for employee phantom equity.
- Molly, his COO, manages the employee pool and equity vests after five years.
Hire High-Level Talent To Raise Your Bar
- Hire top-level experienced people first (portfolio managers, senior copywriters) to attract high-quality teams.
- Pay for expertise rather than training up senior roles; they then recruit and mentor the next tier.