The Ecomcrew Ecommerce Podcast E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying?
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Jun 30, 2025 Explore the story of health influencer Bryan Johnson and the struggles of his Blueprint brand on Amazon. With annual revenues around $4.5 million, quality control issues are hurting customer satisfaction and reviews. Pricing discrepancies between Amazon and the brand's website raise eyebrows. Plus, discover how Blueprint's visibility on social media is lacking, potentially impacting its performance against competitors. Can influencer-led brands thrive in the e-commerce landscape, or are they doomed to fail?
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Blueprint's Amazon Revenue Modest
- Brian Johnson's Blueprint brand makes about $4.5 million annually on Amazon, mainly from a few supplement products.
- This revenue is modest compared to leading supplement brands, indicating it's not yet a major player on Amazon.
QC Issues Hurt Customer Satisfaction
- Blueprint’s products have quality control issues, causing many one-star reviews, especially for the top-selling multivitamin.
- This is hurting customer satisfaction and may lead to further consequences from Amazon's platform.
Use Loyal Fans for Reviews
- Avoid heavy reliance on Amazon Vine for initial reviews, as Vine reviewers can be fickle and give lukewarm feedback.
- Instead, leverage a loyal audience to generate genuine high-star reviews on Amazon naturally.