Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not.
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The Big Takeaway
- Brian Johnson's brand generated an annual revenue of approximately $4.5 million.
- Quality control issues have affected customer satisfaction according to recent reviews.
- Their average review rating for their top product is declining due to quality control issues.
- Pricing on Amazon is significantly lower than on the brand's website.
- Brian Johnson hasn't really been pushing the brands' presence in his socials.
- Blueprint's performance is not as impressive as their competitors.
Timestamps
- 00:00 - Introduction to Brian Johnson and Blueprint
- 03:03 - Blueprint's Performance on Amazon
- 05:45 - Revenue Analysis and Keyword Analysis
- 08:58 - Quality Control Issues and Customer Feedback
- 11:48 - Brand Strategy and Pricing Dynamics
- 15:06 - Conclusion: The Future of Blueprint
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
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Until next time, happy selling!
