This Is TASTE 624: Food Writers Talking About Food Writing with Mahira Rivers
Jul 16, 2025
Mahira Rivers, a seasoned journalist and former Michelin Guide inspector, shares her culinary journey in New York City. She dives into her quest for the best croissants and the vibrant bakery scene, while discussing her insightful Substack, Sweet City. Mahira also reflects on her experiences at Michelin, the challenges of food writing in a digital landscape, and the art of culinary critique. Her passion illuminates the intersections between personal storytelling and the evolving nature of food journalism.
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Personal Dining with Daughter
- Mahira Rivers took her daughter to Papa Rich, a Malaysian restaurant newly opened on the Lower East Side.
- They enjoyed satay and chicken rice, which led her daughter to express a desire to visit Malaysia.
Why Sweet City Exists
- Mahira Rivers created Sweet City on Substack to write restaurant critiques focused on desserts and pastries.
- She values the ability to write consistently and engage directly with small business owners in this niche.
Substack Success Requires Effort
- Growing a Substack audience requires dedicated time and effort beyond just writing.
- Promotion, engagement on platforms like Notes, and emotional resilience are needed for success.