JUST Branding S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē
Dec 19, 2025
Brandon Kim, co-founder of Brevitē, shares insights from transforming a humble Kickstarter into a vibrant camera bag brand. He recounts their unique approach to design, creating bags that don't look like traditional camera gear. Discover how community feedback shaped their products and how bootstrapping allowed for creative freedom. Brandon emphasizes genuine connections over vanity metrics, revealing his vision for evolving Brevitē into a lifestyle brand while maintaining authenticity. His quick tips for founders highlight the importance of simplicity and adaptability in branding.
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Origin: A Bag Born From Need
- Brandon and his brothers built Brevitē after his brother needed a camera bag that didn't look like a camera bag.
- They iterated for years and landed on the Jumper as a category-defining product.
Kickstarter Fueled The First Order
- They launched on Kickstarter with $200 startup capital and raised about $38,000 after a year of prep.
- The funding paid their first purchase order and let them reinvest through more campaigns and incubators until going full time in 2018.
Narrow Targeting Multiplies Impact
- 'Niches hold riches' — speaking to a specific audience makes your marketing and brand work.
- Brandon found patterns by interviewing many photographers and using those repeated problems to guide product features.