From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest.
Learn more at https://justcreative.com/podcast
In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers.
We get into the real strategy behind their early momentum, including how they positioned in a crowded category, what they got right about their audience, and how they balanced instinct, research, and creative direction to build a brand people want to be part of.
Brandon also shares what bootstrapping taught them about pace, priorities, and protecting the “soul” of the brand while scaling operations.
If you’re building a DTC brand, growing a challenger business, or trying to create genuine community instead of empty reach, this one’s packed with practical lessons you can steal.
In this episode, you’ll learn:
- How Brevitē found whitespace in a saturated market
- What made their Kickstarter campaign resonate early
- How they approached positioning, identity, and brand voice
- The tradeoffs of bootstrapping versus outside investment
- How they built community and creator advocacy without chasing vanity metrics
- What’s next as Brevitē evolves from product to lifestyle
