Living Well (or Trying To) with Janet Episode 49: Soft Skills, Strong Impact: Building wildwonder with Rosa Li
Jul 9, 2025
Rosa Li, the visionary founder of gut-health tonic brand wildwonder, shares her entrepreneurial journey and the importance of setting healthy boundaries. She reveals how her intense finance background informs her leadership style, prioritizing energy over mere hours worked. Rosa discusses leveraging vulnerability to foster team trust and outlines her approach to dating as an ambitious woman. With a commitment to her vision, she emphasizes how starting a family would enhance her motivation as a leader, all while crafting unique flavors with market insights.
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Extreme Hours Taught Boundary Lessons
- Rosa recounts working 100-hour weeks in finance and treating 60 hours as 'part time.'
- That intense period harmed her health and taught her the necessity of boundaries.
Protect Health With Practical Non-Negotiables
- Prioritize sleep, daily movement, sun exposure, hydration, and nutrients as non-negotiables to protect wellbeing.
- Use those behaviors to create boundaries instead of only trying to cut work hours directly.
Feel-Based Burnout Checkbeats Hours
- Rosa focuses less on strict hours and more on how she feels mentally, emotionally, and physically to avoid burnout.
- Loving the work and problem-solving makes long hours sustainable and less likely to cause burnout.
