Sequence Over Strategy
Why This Podcast and Why Now
May 9, 2024
Michelle Warner, a business designer and strategist, discusses the importance of aligning marketing strategies with business goals. She highlights transitioning from private to group coaching and emphasizes the significance of understanding the purpose of marketing tools, building relationships, and prioritizing sequences over generic strategies.
32:00
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Quick takeaways
- Prioritize sequence over popular strategies for sustainable business growth.
- Choose marketing strategies aligned with relationship or traffic marketing for better effectiveness.
Deep dives
Recognizing Common Business Growth Issues
Many small business owners face similar growth challenges, often resorting to popular but ineffective tactics like excessive social media posting or constant product launches. The underlying issue lies in not addressing a foundational problem, which hinders stable and efficient growth.
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