Why This Podcast and Why Now
Sequence Over Strategy
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Understanding the Sequence in Marketing Decision-Making
This chapter explores the importance of prioritizing the sequence over strategies in marketing decision-making. It emphasizes understanding the purpose of marketing tools before implementation and aligning strategies with the flow of marketing stages - awareness, engagement, and sales. Listeners are urged to differentiate between relationship and traffic marketing and assess if their strategies effectively fulfill each stage's purpose rather than blindly following popular tactics.
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