

The life of an Entrepreneur
May 25, 2023
Alex Freytag, founder of ProfitWorks and EOS Implementer, shares his entrepreneurial journey from high school t-shirt sales to launching a successful business with his brother. He dives into the importance of ownership thinking and how EOS can transform company culture. Alex discusses educating employees on financial concepts to boost engagement and creating a self-funded incentive plan that aligns team goals. He emphasizes transparency in leadership and previews his upcoming fable aimed at promoting profit education. Tune in for valuable insights on empowering teams!
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Early T-Shirt Hustle And Founding ProfitWorks
- Alex sold James Dean t-shirts in high school and used small sales for cash in travel and daily life.
- He later built ProfitWorks with his brother and spent six years with no compensation while developing training for ownership thinking.
Discovering EOS Through Traction And Bootcamp
- Alex discovered Traction and attended EOS bootcamp in 2013, which shifted his work focus to EOS implementation.
- He pivoted fully to EOS and counted it a game-changer that led to running many full-day sessions.
Use An Objective Implementer For Tough Conversations
- Hire an objective third-party implementer to facilitate difficult leadership conversations and maintain accountability.
- Use an implementer short-term to build capability, then graduate to self-management if desired.