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The Morning Brief
Shein, Luxshare, Huaqin..why are Chinese cos returning to India?
Sep 13, 2024
Shein's comeback in India, partnering with Reliance, raises eyebrows about changing attitudes towards Chinese companies. The podcast discusses the fast fashion landscape and recalls the ban that overshadowed Shein's initial success. It also examines the evolving Sino-Indian business relations, highlighting a mix of opportunities and risks in new Chinese investments. Hosts dive into competitive dynamics, and the broader implications of these changes for the future of the market.
21:41
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Quick takeaways
- Shein's comeback in India through a licensing agreement with Reliance signifies a potential shift in regulatory attitudes towards Chinese investments.
- The evolving approach to foreign investments indicates that India is selectively reassessing its relationship with Chinese firms, particularly in less sensitive sectors.
Deep dives
Shein's Re-entry into India
Shein, the fast fashion giant, is preparing to re-enter the Indian market after being banned in 2020 due to geopolitical tensions and alleged regulatory issues. The partnership with Reliance Industries marks a significant shift as Reliance will now manage the domestic operations while Shein provides production support. The new agreement also includes training for over 25,000 local suppliers to produce Shein-branded products and mandates that all generated data will be handled within India. This re-entry comes at a time when the fast fashion market in India is rapidly growing, presenting a strong opportunity for Shein to compete against established players like Tata Group.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode