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Shein, Luxshare, Huaqin..why are Chinese cos returning to India?

The Morning Brief

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The Resurgence of Fast Fashion: Shein's Journey in India

This chapter delves into Shein's reentry into the Indian market, exploring its initial launch in 2017 and the broader context of fast fashion's evolution in India. It highlights the brand's rapid growth, significant consumer demand, and the impact of its previous ban.

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