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2min chapter
Shein, Luxshare, Huaqin..why are Chinese cos returning to India?
The Morning Brief
The Resurgence of Fast Fashion: Shein's Journey in India
This chapter delves into Shein's reentry into the Indian market, exploring its initial launch in 2017 and the broader context of fast fashion's evolution in India. It highlights the brand's rapid growth, significant consumer demand, and the impact of its previous ban.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode