The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Quit Waiting. Start This Simple Business with $0 | Ep. #171
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May 19, 2025 
Brandon Doyle, owner of an eight-figure marketing agency, shares his wealth of knowledge on low-cost business strategies. He discusses innovative marketing techniques, including using QR codes and yard signs to attract customers without breaking the bank. Doyle advocates for leveraging local networks and referral incentives to build customer bases. He also dives into harnessing AI tools like ChatGPT for content creation and draws lessons from AOL's pioneering marketing tactics to inspire modern entrepreneurs.
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Yard Sign QR Code Lead Gen
- Use yard signs with large QR codes to generate leads for home service businesses.
- Offer prize giveaways to neighbors who scan it to collect their contact info and build your marketing funnel.
Referral Coupons for Neighbors
- Bring customized coupons or door hangers to clients for them to share with neighbors.
- Use referral incentives with neighbor-specific discounts to encourage sharing and grow customer base.
Social Media Referral Incentives
- Incentivize customers to post about your service on neighborhood social groups by offering gift cards.
- Get them to show the post to redeem, using social proof to gain local leads.