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Quit Waiting. Start This Simple Business with $0 | Ep. #171

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

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Innovative Marketing Strategies: From AOL to Modern Brands

This chapter explores AOL's groundbreaking marketing approach in the 1990s, notably its distribution of free internet CDs that skyrocketed its user base. It also examines the lasting revenue impact of this strategy and compares it to contemporary marketing practices in modern businesses.

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