The Business of Laravel

Turning Podcasts into Insights | Arvid Kahl, Creator of Podscan

Nov 4, 2025
Arvid Kahl, founder of PodScan, is a solo bootstrapper, writer, and developer known for creating podcast transcription and analysis tools. He shares his transition from developer to entrepreneur and the importance of understanding customer needs. Arvid discusses leveraging AI for efficiency, the challenges of marketing as a builder, and how he uses AI as a tool to critique his work. He also highlights his return to Laravel for his latest projects, and the unique approach to personalizing outreach at scale.
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INSIGHT

Transcription-as-Data Platform

  • PodScan transcribes podcast audio into searchable text and exposes it via API for alerts and analysis.
  • It targets founders building on podcast data and marketing/PR teams who need monitoring and research.
ANECDOTE

Mostly Solo With Design Help

  • Arvid runs PodScan largely solo on development while collaborating with a UX designer.
  • He hires for sales and marketing skills rather than additional developers because customer growth is the bottleneck.
ADVICE

Learn Marketing If You Want Customers

  • Learn marketing and sales as a founder; building good software alone rarely brings customers.
  • Invest time to deprogram developer assumptions and treat marketing as an equally important discipline.
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