NN/g UX Podcast

34. Data-Driven Decision-Making and Intranet Design (feat. Christian Knoebel and Charlie Kreitzberg, Princeton University)

Jan 5, 2024

Christian Knoebel and Charlie Kreitzberg from Princeton University discuss their award-winning intranet design. They share their journey into UX, the importance of data-driven decision-making, and the collaboration between UX and product design. Topics include the 5-D Rubric, pairLab, understanding audience groups, information architecture, and the value of user feedback.

43:24

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Episode guests

Charlie Kreitzberg

Christian Knoebel

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Episode notes

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Quick takeaways

Combining quantitative and qualitative research is crucial for improving user experience.

Using the 5D Rubric and pairLab frameworks enabled Princeton University's intranet team to bridge the gap between UX and product design and make award-winning designs.

Deep dives

The Importance of Combining Quantitative and Qualitative Research

Combining quantitative and qualitative research is crucial for improving user experience. Understanding user needs and preferences from different perspectives allows for more effective design choices and better overall outcomes.

Introduction

3min

From Computers to UX: A Personal Journey

14min

Understanding Audience Groups and Information Architecture

1min

Developing the Five D Rubric and Collaboration with Paralab

5min

The Importance of Data-Driven Decision-Making in Design

15min

The Importance of Listening and Collaboration in Data-Driven Decision-Making and Intranet Design

6min

We often talk about measuring progress, but it can sometimes be harder to do in practice than in theory, especially when you’re combining mixed research methods. However, some teams have managed to not only make sense of the data, but use it to make award-winning designs. In this episode we feature two members of Princeton University’s award-winning intranet team: Charlie Kreitzberg, Senior UX Advisor, and Christian Knoebel, Director Digital Strategy, and how they combined two frameworks: the 5D Rubric and pairLab, to bridge the gap between UX and product design.

Learn about the 5-D Rubric

Learn about pairLab

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