34. Data-Driven Decision-Making and Intranet Design (feat. Christian Knoebel and Charlie Kreitzberg, Princeton University)
Jan 5, 2024
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Christian Knoebel and Charlie Kreitzberg from Princeton University discuss their award-winning intranet design. They share their journey into UX, the importance of data-driven decision-making, and the collaboration between UX and product design. Topics include the 5-D Rubric, pairLab, understanding audience groups, information architecture, and the value of user feedback.
Combining quantitative and qualitative research is crucial for improving user experience.
Using the 5D Rubric and pairLab frameworks enabled Princeton University's intranet team to bridge the gap between UX and product design and make award-winning designs.
Deep dives
The Importance of Combining Quantitative and Qualitative Research
Combining quantitative and qualitative research is crucial for improving user experience. Understanding user needs and preferences from different perspectives allows for more effective design choices and better overall outcomes.
The Challenges of Designing Intranets
Designing intranets presents unique challenges due to the diverse user groups they serve and the limited resources often available for their design. Recognizing the importance of these internally-facing websites, Princeton University's award-winning team successfully improved their internal website using mixed methods research and complementary frameworks.
The Personal Journeys of Charlie Kreitzberg and Christian Noble
Charlie Kreitzberg, a senior UX advisor, and Christian Noble, Princeton's director of digital strategy, share their personal journeys in the field of UX. Charlie's love for technology and human impact led him to explore the relationship between computer technology and people. Christian's career in media and exposure to Jacob Nielsen's teachings on usability sparked his passion for UX. Their collaboration and alignment have been essential in their successful projects at Princeton.
The Synergy of Frameworks: 5D Rubric and Paralab
The team at Princeton University utilized the 5D Rubric, a five-dimensional approach to user experience, developed by Charlie Kreitzberg, and Paralab, a quantitative prioritization algorithm developed by Christian Noble. The 5D Rubric allowed for a comprehensive understanding of UX, while Paralab provided quantifiable data to prioritize features. The combination of these frameworks fostered data-driven decision-making, alignment within the team, and continuous improvement.
We often talk about measuring progress, but it can sometimes be harder to do in practice than in theory, especially when you’re combining mixed research methods. However, some teams have managed to not only make sense of the data, but use it to make award-winning designs. In this episode we feature two members of Princeton University’s award-winning intranet team: Charlie Kreitzberg, Senior UX Advisor, and Christian Knoebel, Director Digital Strategy, and how they combined two frameworks: the 5D Rubric and pairLab, to bridge the gap between UX and product design.