Understanding Audience Groups and Information Architecture

We often talk about measuring progress, but it can sometimes be harder to do in practice than in theory, especially when you’re combining mixed research methods. However, some teams have managed to not only make sense of the data, but use it to make award-winning designs. In this episode we feature two members of Princeton University’s award-winning intranet team: Charlie Kreitzberg, Senior UX Advisor, and Christian Knoebel, Director Digital Strategy, and how they combined two frameworks: the 5D Rubric and pairLab, to bridge the gap between UX and product design.

Learn about the 5-D Rubric

Learn about pairLab

Related NN/g resources:

• 10 Best Intranets of 2022 (the year Princeton University won) (free article)
• Intranet & Enterprise Design Study Guide (free article)
• Past Intranet Design Annual: 2022 (the year Princeton University won) (534-page report)
• Intranet Design Annual: 2023 (most recent awards) (483-page report)