The Game with Alex Hormozi

How to Sell Expensive Stuff Part 2 | Ep 21

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Aug 30, 2017
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ADVICE

B2B Sales Focus

  • Focus on the bottom line and ROI for B2B sales to make the value proposition clear.
  • If the product generates more profit than its cost, the client will likely buy.
ADVICE

Emotional Selling

  • Understand clients' desires by enhancing their ideal scenarios and making them emotionally resonant.
  • Ask about their long-term goals and what would make them truly happy to uncover their values.
ADVICE

Selling Permanent Weight Loss

  • Sell the idea of permanent weight loss and its long-term benefits, such as better mobility and energy levels.
  • Frame it as a lifelong change with positive ripple effects on other areas of their lives.
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