The Skinny Confidential Him & Her Show

Coco Mocoe On How To Stand Out, Build Credibility, Market Yourself, & Anticipate What's Coming

5 snips
Dec 28, 2023
Coco Mocoe, digital trend forecaster and marketing specialist, discusses the impact of fame, importance of building credibility, disrupting the industry, potential downsides of building a large platform, and creating memorable content on TikTok. They also discuss topics such as Britney Spears, morning rituals, natural cleaning supplies, and their own platforms.
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ANECDOTE

Viral TikTok Launches Career

  • Coco MoCo produced a viral video with Charlie and Chase Hudson that changed her career trajectory.
  • BuzzFeed initially rejected her internship but later hired her full-time because of her TikTok experience.
INSIGHT

Dark Side of Fame

  • Fame can be dangerous and often effects development negatively, as seen with Britney Spears.
  • Highly famous people become superhuman yet also subhuman, losing normal life and interactions.
ADVICE

Choose Managers Wisely

  • Research and choose vetted, reputable managers to avoid predatory or short-sighted decisions.
  • Avoid managers who focus on quick money deals that damage long-term brand equity.
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