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Coco Mocoe On How To Stand Out, Build Credibility, Market Yourself, & Anticipate What's Coming

The Skinny Confidential Him & Her Show

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The Potential Downsides of Building a Large Platform

In this chapter, they discuss the potential downside of building a large platform and experiencing audience abandonment. They emphasize the importance of considering what one wants to be known for and not giving away brand equity too easily through excessive co-branding. They also share advice on being selective with brand deals and avoiding partnerships that might lead fans to lose trust.

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