

Greg McKeown on How To Think Like An Essentialist
Dec 13, 2018
Greg McKeown, author of the bestselling book “Essentialism,” shares his insights on the art of prioritizing what truly matters in life. He discusses how to distinguish essential tasks from the non-essential ones to enhance productivity and well-being. McKeown recounts a personal story that underscores the need for clear priorities, especially in stressful moments. He introduces the 90% rule for focusing on key activities and advocates for intentional living through disciplined choices. This conversation encourages listeners to streamline their lives and commitments.
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Definition of Essentialism
- Essentialism means relentlessly pursuing less but better, focusing on what truly matters.
- It is about exploring essentials, eliminating non-essentials, and protecting what is important.
Enemy of Essentialism
- The enemy of essentialism is non-essentialism, which is the undisciplined pursuit of more.
- Trying to do it all leads to failure, exhaustion, and feeling busy but unproductive.
Personal Lesson on Prioritization
- Greg attended a meeting the day after his daughter was born, trying to do both responsibilities.
- He realized that trying to do both left him disengaged and violating his own priorities.