Free Time with Jenny Blake
248: Four Brand Personas, Biggest Mistakes, and Best/Worst Clients with Adam Chaloeicheep
Dec 8, 2023
Returning guest Adam Chaloeicheep and Jenny Blake discuss Together Agency's four personas of clients, the perils of navigating the brand strategy process with a CEO going through a spiritual awakening, and problematic types of clients who disrupt workflow. They also highlight the importance of trust and collaboration with clients, maintaining focus and structure in business, and appreciating and valuing the efforts of the design team.
42:07
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Quick takeaways
- Understanding the four personas of clients seeking brand strategy: blank canvas, Jekyll and Hyde, Frankenstein, and tune-up, is crucial for effective branding.
- Effective communication and collaboration between clients and designers is essential to navigate challenges such as multiple stakeholders, unclear feedback, and clients going through spiritual awakenings.
Deep dives
The Four Personas in Brand Strategy
In this podcast episode, the host discusses the four personas that tend to come to the agency for brand strategy. The first persona is the 'blank canvas,' where clients have a business idea but no other elements. The second persona is the 'Jekyll and Hyde,' where a brand has brought them success but is now holding them back. The third persona is the 'Frankenstein,' which is when multiple design elements have been pieced together without cohesiveness. The final persona is the 'tune-up,' which refers to a brand needing a refresh to stay current. The host emphasizes the importance of understanding where clients are at in their branding journey to ensure effective strategy.
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