WS1820 Identifying The Right Niche and Business Model | Highlights Brandon Cobb
Oct 15, 2023
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Brandon Cobb, Entrepreneur in the real estate industry, discusses identifying the right niche and business model. Topics include streamlining processes, raising capital through syndication, automation with systems like ActiveCampaign, and the hiring process. They also explore adapting to market changes, daily habits for success, strategic partnerships, and strategies for affordable real estate investments.
Building affordable housing for blue-collar families offers high demand and higher profit margins compared to house flips.
Implementing automation tools like ActiveCampaign streamlines investor communication and engagement, improving investor relationships.
Deep dives
Unique Opportunity in Affordable Housing
The podcast episode highlights the unique opportunity in building affordable housing for blue-collar working class families. With a housing shortage in this specific product type, there is high demand for first-time home buyer products. The focus is on insulating investments against market volatility by targeting investments designed to be resilient. The speaker emphasizes the importance of addressing the need for affordable housing and the potential for higher profit margins in new construction projects compared to house flips.
Transition to Syndication and Scaling the Business
The podcast episode discusses how the speaker transitioned to syndication after realizing the need to grow the business and raise more capital. By joining a mastermind focused on raising money, the speaker learned valuable insights and strategies from experienced syndicators. Implementing a target avatar approach, the speaker created valuable content curated for the target demographic of busy business owners and high-paid professionals, highlighting the benefits of passive investments and the reduction of taxable liability. The use of automation tools like ActiveCampaign helped streamline the process of investor communication and engagement.
Strategies for Recession-Resistant Investing
The podcast episode emphasizes the importance of implementing layers of insulation in real estate investments to mitigate market risks. Strategies include focusing on affordable new construction products, targeting areas with fast growth and business-friendly environments like Nashville, Tennessee. Investing in recurring revenue assets, such as build-to-rent properties, provides multiple exit strategies and reduces reliance on market conditions. Additional risk-reducing measures include deep equity deals, disciplined underwriting with low loan-to-value ratios, self-managing projects, and diversifying investments across different product types.
Investor Relationship Management and Retention
The podcast episode highlights the significance of maintaining strong investor relationships by delivering a great investor experience. Providing regular updates with video walkthroughs of projects and clear communication of project milestones and budgets helps investors feel connected and informed. The speaker's focus on adding value to investors and prioritizing their needs has resulted in a significant portion of new capital being raised through investor referrals. Automation tools like ActiveCampaign facilitate personalized investor communication, ensuring consistent engagement and prompt follow-up.
Learn how to streamline processes, raise capital, and accelerate growth in the real estate industry. Discover the power of syndication and bringing in investor partners to access more funds and expand your operations. Explore the benefits of automation and systems like ActiveCampaign to save time and improve efficiency. Gain insights into the hiring process and the importance of asking candidates questions that prompt them to share their experiences. Join us as we dive into the world of real estate syndication and optimization.
Click on the links below to listen to the full episodes.
Here are ways you can work with us here at Life Bridge Capital: ⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc
⭐ Be Our Guest! We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/
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