Why That Worked – Presented by StoryBrand.ai #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
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Feb 24, 2025 Amazon's influence has fundamentally changed shopping habits, making errands feel like a chore. The podcast dives into Jeff Bezos's customer obsession and innovative strategies like one-click ordering and subscription services. It discusses the dichotomy of convenience versus the struggles of local businesses in this new retail landscape. With insights on growth mindsets and data-driven decisions, it reveals how Amazon turned customer experience into an art. Tune in for a fascinating look at what makes this giant truly unstoppable.
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Bezos's Prediction
- Doug Kime met Jeff Bezos in a hotel gym.
- Bezos predicted people would buy everything, even dish soap and cars, from Amazon.
Disruption and Ambition
- Donald Miller believes Bezos strategically disrupted businesses, creating and destroying opportunities.
- Miller acknowledges Bezos's ambition and cutthroat nature in achieving his goals.
The Chick-fil-A Parallel
- Even those who dislike Amazon still shop there due to convenience and pricing.
- This mirrors Chick-fil-A's situation, with protestors sometimes becoming customers.