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5min chapter
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
Why That Worked – Presented by StoryBrand.ai
Customer Obsession: The Key to Business Success
This chapter explores the principle of customer obsession as a fundamental driver of successful business strategies, contrasting it with competitor obsession. It emphasizes the role of customer input in shaping new initiatives and highlights the importance of long-term thinking, innovation, and talent development in sustaining business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode