Why That Worked  – Presented by StoryBrand.ai cover image

#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

Why That Worked – Presented by StoryBrand.ai

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Customer Obsession: The Key to Business Success

This chapter explores the principle of customer obsession as a fundamental driver of successful business strategies, contrasting it with competitor obsession. It emphasizes the role of customer input in shaping new initiatives and highlights the importance of long-term thinking, innovation, and talent development in sustaining business growth.

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