Ops Cast
Email Deliverability in the Age of AI with Mustafa Saeed
May 19, 2025
Mustafa Saeed, co-founder and CEO of Luella, shares insights on the evolving landscape of email marketing shaped by AI. He highlights the dangers of reckless automation, where valuable communications get caught in spam filters. Saeed urges a collaborative approach, mixing human intuition with AI's analytical prowess for genuine outreach. He also delves into strategies for email reputation management and the importance of maintaining human connection in a tech-driven world, ensuring successful and ethical marketing practices.
45:28
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Quick takeaways
- The rise of AI tools in email marketing presents both opportunities and risks, necessitating guardrails to prevent spam and protect brand reputation.
- A successful approach to email deliverability combines AI's efficiency with human oversight, promoting quality interactions over automated, spammy communications.
Deep dives
The Evolution of Email Deliverability
The rise of AI has introduced new challenges in email deliverability, particularly regarding automation and its misuse in marketing workflows. Many revenue operations leaders recognize the potential benefits of AI but express concern over the risks of automation leading to spam and reputation damage. Central to this discussion is the idea of establishing guardrails to mitigate these risks while still leveraging AI to enhance efficiency and effectiveness in outreach. Technologies must not only automate but also prioritize the protection of brand reputation, compliance, and user engagement.
