Ops Cast Email Deliverability in the Age of AI with Mustafa Saeed
May 19, 2025
Mustafa Saeed, co-founder and CEO of Luella, shares insights on the evolving landscape of email marketing shaped by AI. He highlights the dangers of reckless automation, where valuable communications get caught in spam filters. Saeed urges a collaborative approach, mixing human intuition with AI's analytical prowess for genuine outreach. He also delves into strategies for email reputation management and the importance of maintaining human connection in a tech-driven world, ensuring successful and ethical marketing practices.
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Mustafa Saeed's Entrepreneur Journey
- Mustafa Saeed shared his journey from a YouTube channel creator to co-founder of Luella.
- His team built Luella to help control AI misuse in sales outreach and protect brand reputation.
AI Raises RevOps Fears
- RevOps leaders are excited by AI but scared of reps abusing it.
- Risks include brand damage, domain health degradation, compliance issues, and account bans.
AI Plus Reckless Automation Risks
- The problem is AI combined with reckless automation flooding inboxes with meaningless content.
- Proper guardrails and human oversight are essential to avoid spamming and harming brand reputation.