Mustafa Saeed

Mustafa Saeed, co-founder and CEO of Luella, shares insights on the evolving landscape of email marketing shaped by AI. He highlights the dangers of reckless automation, where valuable communications get caught in spam filters. Saeed urges a collaborative approach, mixing human intuition with AI's analytical prowess for genuine outreach. He also delves into strategies for email reputation management and the importance of maintaining human connection in a tech-driven world, ensuring successful and ethical marketing practices.