Squawk Pod McDonald’s CEO Chris Kempczinski 9/2/25
Sep 2, 2025
Chris Kempczinski, CEO of McDonald's, shares insights on the fast-food giant's latest initiatives. He reveals the launch of the Extra Value Menu aimed at budget-conscious diners, emphasizing the brand's adaptation to changing consumer behaviors. Kempczinski also discusses the company's exit from Russia, detailing the financial impacts and operational challenges involved. Additionally, he highlights McDonald's commitment to growing its chicken offerings and the ongoing efforts to enhance service efficiency and franchise collaboration.
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Closing The Off-App Value Gap
- McDonald's recognized a value gap for customers not using the app or McValue offers.
- The Extra Value Menu targets predictable, everyday value to win back those guests.
Co-Invest With Franchisees
- Work with franchisees when launching broad pricing programs and share marketing support costs.
- Co-invest with operators to align incentives and speed rollout of value initiatives.
The Two-Tier Consumer Reality
- McDonald's sees a two-tier consumer economy with upper-income resilience and lower-income pressure.
- Traffic is down double digits among lower-income guests, prompting targeted value offers.