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McDonald’s CEO Chris Kempczinski 9/2/25

Squawk Pod

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McDonald's Value Strategy Revisited

This chapter examines McDonald's strategy to reintroduce value meals aimed at attracting cost-conscious consumers. It discusses the collaboration with franchisees to ensure competitive pricing while addressing the changing consumer behaviors influenced by economic pressures. The conversation also highlights operational challenges and potential advancements in automation to improve service efficiency across restaurants.

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