

Identity and Access Management with Julianna Lamb
Oct 9, 2024
Julianna Lamb, Co-founder and CTO of Stytch, and Gregor Vand, founder and CTO of Mailpass, dive into the complexities of authentication in B2B software. They discuss the evolving landscape of passwordless authentication, exploring methods like Passkeys and Magic Links, and the challenges of security and user experience. The duo also highlights the importance of API-first design and SCIM integration for seamless user management. Their insights reveal how balancing immediate user feedback with long-term vision is crucial for innovation in the identity management space.
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Julianna's Authentication Journey
- Julianna Lamb built authentication twice in her career before founding Stytch.
- Frustrations with existing solutions led them to create a better, more flexible authentication platform.
Tailored Auth Models and Fraud Integration
- Stytch offers separate B2B and B2C authentication models tailored to their data needs.
- Integrating fraud detection with authentication helps reduce abuse and enhances security seamlessly.
Advocate Passwordless Authentication
- Adopt passwordless authentication to reduce common attack vectors and simplify user experience.
- Offer multiple secure login options to accommodate diverse user devices and preferences.