Julianna Lamb, Co-founder and CTO of Stytch, and Gregor Vand, founder and CTO of Mailpass, dive into the complexities of authentication in B2B software. They discuss the evolving landscape of passwordless authentication, exploring methods like Passkeys and Magic Links, and the challenges of security and user experience. The duo also highlights the importance of API-first design and SCIM integration for seamless user management. Their insights reveal how balancing immediate user feedback with long-term vision is crucial for innovation in the identity management space.