602: $10k/mo On The Side Sharing What You Already Know
Apr 4, 2024
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Former engineer turned online course entrepreneur Hugo Ortega shares his journey from yacht captain to $10k/mo business. Topics include building audiences with valuable content, turning followers into email subscribers, boosting sales through live virtual trainings, and monetization models like courses and memberships.
Build audiences with valuable content to attract followers and convert them into email subscribers.
Utilize live virtual trainings and webinars to boost engagement and drive sales effectively.
Leverage short-form video content on platforms like Instagram and TikTok to educate and attract a wider audience.
Deep dives
Tapping into the Curse of Knowledge: Monetizing Your Expertise
The pivotal notion explored revolves around the 'curse of knowledge,' emphasizing that everyone possesses specialized knowledge that others seek. By leveraging personal experiences and expertise, individuals can cultivate a lucrative side hustle. The crux lies in identifying one's unique strengths and connecting with the target audience effectively. The success story of Hugo Ortega exemplifies transforming career insight into a profitable online venture that bridges the gap for aspiring yachters.
Turning Live Webinars into Profitable Marketing Strategies
Hugo's journey unveils the transformative power of conducting live webinar trainings as a potent marketing tool. Shifting from static pre-recorded content to interactive live sessions significantly boosted engagement and conversions. The strategic move to provide real-time guidance and personalized interaction during webinars enhanced audience participation and elevated the revenue metrics substantially. This shift exemplifies the impact of dynamic marketing strategies on audience outreach and conversion rates.
Harnessing Multi-Platform Short-Form Content for Audience Engagement
The strategic dissemination of short-form video content across various platforms emerged as a cornerstone of Hugo's marketing approach. Leveraging platforms like Instagram, YouTube Shorts, and TikTok with concise, visually appealing content garnered significant traction. Sharing insights about yacht industry salaries and tips resonated with audiences, indicating a preference for money-centric topics. By seamlessly integrating engaging short videos with detailed posts, Hugo effectively attracts and educates his audience while fostering brand authority.
Utilizing Influencers and Affiliates for User-Generated Content
In the podcast episode, the host discusses leveraging influencers and affiliates from the reality TV show 'Below Deck' to create user-generated content. By partnering with individuals from the show, some of whom have substantial social media followings, the host aims to attract a relevant audience interested in super yachts. The strategy involves collaborating with influencers to produce content like joint workshops and drive traffic to the host's masterclass, enhancing conversions through direct engagement with the influencer's audience.
Expanding Offerings with Ongoing Membership and Recruitment Services
Another focal point of the podcast centers on expanding the host's business through ongoing crew membership programs and yacht recruitment services. The host plans to introduce a membership model offering ongoing training, coaching, and community support to crew members in the yachting industry. By providing resources for career advancement, the host aims to not only guide individuals into the industry but also assist them in progressing and excelling in their roles. Additionally, the podcast highlights the revenue potential in recruiting crew members for yachts, with the host looking to further capitalize on this opportunity to grow and diversify business streams.
If you've ever thought about traveling the world while getting paid (and mingling with the rich and famous on the side), Hugo Ortega's side hustle story may appeal to you.
After spending 9 years working as a yacht crew member and captain, traveling to over 60 countries, the former engineer decided to turn his niche career experience into a fast-growing online course business—Superyacht Sunday School.
Now, it has grown into a full-time business earning $10K/month.
(Sign up for Hugo's free superyacht training here!)
Tune into Episode 602 of The Side Hustle Show to learn:
building audiences with free valuable content
turning followers into email subscribers using lead magnets
boosting sales through live virtual trainings and webinars.
monetization models like courses, plans, and memberships.
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