The Side Hustle Show cover image

The Side Hustle Show

602: $10k/mo On The Side Sharing What You Already Know

Apr 4, 2024
Former engineer turned online course entrepreneur Hugo Ortega shares his journey from yacht captain to $10k/mo business. Topics include building audiences with valuable content, turning followers into email subscribers, boosting sales through live virtual trainings, and monetization models like courses and memberships.
53:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Build audiences with valuable content to attract followers and convert them into email subscribers.
  • Utilize live virtual trainings and webinars to boost engagement and drive sales effectively.

Deep dives

Tapping into the Curse of Knowledge: Monetizing Your Expertise

The pivotal notion explored revolves around the 'curse of knowledge,' emphasizing that everyone possesses specialized knowledge that others seek. By leveraging personal experiences and expertise, individuals can cultivate a lucrative side hustle. The crux lies in identifying one's unique strengths and connecting with the target audience effectively. The success story of Hugo Ortega exemplifies transforming career insight into a profitable online venture that bridges the gap for aspiring yachters.

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