The Food Chain Thai food: Winning hearts and minds
Jun 18, 2025
In this discussion, food writer Ali Domrongchai, who hails from a Thai restaurant family, and culinary diplomacy expert Sam Chapple-Sokal explore how Thai cuisine has transformed into a tool for international relations and cultural influence. They delve into the Thai government's strategic promotion of food to boost tourism and trade, the balance between tradition and evolving consumer tastes, and personal stories of restaurateurs like Ali's family navigating these dynamics. Join them as they uncover how dishes like Pad Thai play a vital role in forging global connections.
AI Snips
Chapters
Transcript
Episode notes
Family's Thai Food Adaptation
- Ali Domrongchai's family opened one of South Florida's first Thai restaurants in 1986.
- They adjusted spicy levels to suit American tastes, showing adaptation to local preferences.
Thailand's Engineered Culinary Diplomacy
- Thailand engineered its gastro-diplomacy through a government initiative, the Global Thai Program.
- This program expanded Thai restaurants globally, boosting cuisine and ingredient exports.
Impact of Thai Food Campaign
- Thailand’s food campaign increased foreign Thai restaurants from 5,500 to over 17,000 since 2002.
- The initiative grew international tourism, with many visitors citing food as a key draw.