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Thai food: Winning hearts and minds

The Food Chain

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Culinary Diplomacy: Thailand's Global Influence

This chapter examines Thailand's culinary diplomacy initiative, showcasing how the Thai government promotes its cuisine to enhance cultural ties and international relations. It details the Global Thai Program's efforts to support restaurateurs in establishing a global presence, highlighting the impact on tourism and cultural exchange. Personal anecdotes from tourists reflect the transformative experience of authentic Thai food, demonstrating its role as a key motivator for travel to Thailand.

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