School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Promote Like a Pro: Getting Your Podcast Guests to Spread the Word
Oct 28, 2024
Kiona Nessenbaum, host and producer of the Birth As We Know It podcast, shares her insights on harnessing guest relationships for effective promotion. She emphasizes the importance of reciprocity, urging hosts not to rely solely on guests for outreach. Kiona suggests providing guests with easy sharing tools like direct links and images. She also discusses the need to craft unique interviews that inspire guests to promote their appearances. With effective communication and strategic outreach, both hosts and guests can benefit from heightened visibility.
30:21
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Quick takeaways
- Building a strong relationship with podcast guests before the recording significantly increases their likelihood of promoting the episode afterward.
- Providing guests with easy-to-use promotional materials and clear communication about release dates enhances sharing effectiveness and fosters mutual benefit.
Deep dives
Best Practices for Guest Promotion
When seeking guest promotion for podcast episodes, it's essential to understand the dynamics at play. There's no guarantee that a guest will promote the episode, which can lead to frustration among hosts. To mitigate this, hosts should take proactive steps, such as creating compelling promotional materials and directly tagging guests in social media posts. This approach not only maximizes the chances of guest promotion but also fosters a better relationship between the host and the guest.
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