Kiona Nessenbaum, host and producer of the Birth As We Know It podcast, shares her insights on harnessing guest relationships for effective promotion. She emphasizes the importance of reciprocity, urging hosts not to rely solely on guests for outreach. Kiona suggests providing guests with easy sharing tools like direct links and images. She also discusses the need to craft unique interviews that inspire guests to promote their appearances. With effective communication and strategic outreach, both hosts and guests can benefit from heightened visibility.