CoinDesk Podcast Network
GEN C: Live from Consensus: Building a Brand on Blockchain Without Talking About Blockchain with Ben Leventhal of Blackbird
Jun 17, 2024
Ben Leventhal, founder of popular restaurant brands, discusses building consumer-friendly crypto brands at Consensus. He prioritizes user experience over crypto jargon, shares advice for Web3 entrepreneurs, and explores utilizing blockchain for loyalty programs in restaurants. The episode emphasizes enhancing customer experiences and building trust through technology, transparent data opportunities, and navigating market fluctuations in the blockchain space.
42:16
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Quick takeaways
- Prioritize user experience over crypto buzzwords in building consumer-friendly crypto brands.
- Maintaining connectivity between restaurants and guests is crucial for sustained business success amidst technological disruptions.
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