GEN C: Live from Consensus: Building a Brand on Blockchain Without Talking About Blockchain with Ben Leventhal of Blackbird

From the Consensus stage, Ben Leventhal shares his philosophy of building consumer-friendly crypto brands by prioritizing user experience over crypto buzzwords.

Ben Leventhal, founder of restaurant brands like Eater.com and Resy, joins Sam Ewen on the stage at Consensus to discuss his latest venture, Blackbird, which aims to enhance the relationship between restaurants and customers through loyalty programs and payments built on blockchain technology. They explore Ben's philosophy of prioritizing user experience over crypto jargon and infrastructure when creating consumer-facing products. Ben also shares advice for other entrepreneurs looking to build successful Web3 brands. This episode was recorded live at Consensus 2024 in Austin, TX.

Links mentioned from the podcast: 

• Ben on Twitter

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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