11min chapter

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GEN C: Live from Consensus: Building a Brand on Blockchain Without Talking About Blockchain with Ben Leventhal of Blackbird

CoinDesk Podcast Network

CHAPTER

Navigating Market Fluctuations in the Blockchain Space

The chapter discusses the challenges and strategies of building a brand on the blockchain amidst market fluctuations, emphasizing the importance of sticking with a crypto-forward approach, readiness for market shifts, and strategic guidance. It delves into the significance of maintaining faith in blockchain as future infrastructure, understanding the unique challenges of the DGen audience, and building brands intentionally in the crypto space.

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