Tourpreneur Tour Business Podcast
Content Creation Tips for Tour Operators and the importance of building a content factory with Patrick van Rosendaal
Feb 9, 2021
Patrick van Rosendaal, founder of BE NY, shares insights on how content creation drives success for tour operators. He emphasizes the importance of building a content factory and reveals strategies for attracting media attention. The discussion touches on the pros and cons of Instagram Reels and Facebook for audience engagement. Patrick also reflects on his transition from finance to tourism and how adaptation during the pandemic shaped his approach, stressing the need for personal branding and innovative experiences in the travel industry.
56:32
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Quick takeaways
- Building a content factory is essential for attracting media attention and establishing authority in the travel sector.
- Adapting marketing strategies to resonate with niche markets is crucial for differentiation and success in a competitive industry.
Deep dives
Transforming Business into a Content Factory
The guest discusses how he successfully scaled his business to seven figures by creating a 'content factory.' This involved producing a wide range of content, including books, podcasts, and social media posts, which helped establish him as an authority in the travel sector. His strategy centered on building a ‘content library’ that provided continuous value to his audience and enhanced his brand recognition. By associating his brand with quality content, he leveraged this library to attract media attention, even during challenging times like the COVID-19 pandemic.
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