Content Creation Tips for Tour Operators and the importance of building a content factory with Patrick van Rosendaal

Patrick van Rosendaal, founder of BE NY, shares insights on how content creation drives success for tour operators. He emphasizes the importance of building a content factory and reveals strategies for attracting media attention. The discussion touches on the pros and cons of Instagram Reels and Facebook for audience engagement. Patrick also reflects on his transition from finance to tourism and how adaptation during the pandemic shaped his approach, stressing the need for personal branding and innovative experiences in the travel industry.