Navigating the Tour Business Landscape

This chapter explores the emotional and strategic challenges of establishing a tour business, focusing on pricing, imposter syndrome, and the importance of collaboration. The speaker shares insights on leveraging social media, particularly Facebook and Instagram, to cultivate a strong online presence and engage with potential customers. Additionally, they discuss the evolution of content creation skills, the significance of personal branding, and the role of CRM systems in streamlining operations and nurturing audience relationships.