Navigating the Tour Guide Industry: Branding and Personalization

This chapter explores a speaker's journey in the competitive tour guide sector, highlighting the significance of personal branding and content creation. It contrasts differing opinions on when to launch a podcast in relation to business foundation and emphasizes the need for impactful relationships with journalists for publicity. The discussion further delves into customer satisfaction, innovative tour offerings, and the transformative power of personalized experiences in the travel industry.