The Food Chain The taste test
Sep 13, 2023
The podcast discusses consumer taste testing and its influence on product development. They visit a taste testing facility and discuss the importance of getting the taste right. They mention failed products like Crystal Pepsi and OJ's cereal. They also discuss the challenges of introducing novel food items and the importance of taste tests in product improvement.
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Ice Cream Blind Taste Test
- Wirral Sensory Services chef Stuart Blair sometimes buys specific ice cream flavors for blind taste tests.
- One test involved nine different vanilla ice creams, served in identical scoops.
Tuna Tasting Experts
- Taste testers Fiance, Hayley, and Chris discuss their experiences with tuna tasting.
- They consider themselves experts, analyzing flavor, texture, and appearance.
Evolution of Taste Testing
- Supermarkets and brands previously conducted less formal taste testing.
- Independent feedback and knowledge about products are now considered crucial for success.