The Food Chain
The taste test
Sep 13, 2023
The podcast discusses consumer taste testing and its influence on product development. They visit a taste testing facility and discuss the importance of getting the taste right. They mention failed products like Crystal Pepsi and OJ's cereal. They also discuss the challenges of introducing novel food items and the importance of taste tests in product improvement.
27:04
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Quick takeaways
- Taste tests help companies determine if a product is ready for the market and meet consumer expectations.
- Taste testing provides valuable insights into consumer perceptions, allowing companies to make informed decisions about their products.
Deep dives
The Process of Taste Testing and its Influence on Product Launches
Taste testing plays a crucial role in the development and launch of new products. Ordinary people are often selected as taste testers, providing feedback on various food items, such as tuna, curry, noodles, and biscuits. These taste tests help companies determine if a product is ready for the market and if it meets consumer expectations. The reliability of taste tests is questioned, as the tester's preferences may not reflect the larger consumer population. However, taste tests provide valuable insights into consumer perceptions, allowing companies to make informed decisions about their products.
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