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12min chapter
The taste test
The Food Chain
The Challenges of Product Launches and Failed Products
This chapter discusses the challenges of product launches and why most of them fail. It explores the concept of failed products and their impact on consumers, highlighting examples such as Crystal Pepsi and OJ's cereal. The chapter also discusses the use of taste tests in determining consumer preferences and the limitations of this method.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode