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The $100 MBA Show
MBA978 Must Read: Exactly What To Say by Phil M Jones
Apr 9, 2018
Phil M. Jones, a renowned author on effective sales strategies, shares invaluable insights from his book, 'Exactly What to Say.' He reveals a selection of key phrases designed to enhance your sales conversations. With a focus on human psychology, these phrases help spark interest and curiosity in potential customers. The discussion covers how specific wording can greatly influence engagement and offers practical tips on introducing products effectively. Tune in for the confidence boost you need in the sales arena!
16:05
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Quick takeaways
- Utilizing specific phrases like 'I'm not sure if this is for you, but...' can create more engaging and inviting sales dialogues.
- Inviting potential customers to visualize benefits with phrases like 'just imagine...' enhances their emotional connection and willingness to engage.
Deep dives
The Power of Essential Phrases in Sales Conversations
Utilizing specific phrases can transform sales interactions and create a more engaging atmosphere. One effective approach is starting conversations with, 'I'm not sure if this is for you, but...' This framing not only piques curiosity but also makes the prospect feel exclusive, as if they are part of a select group. By using such phrases, salespeople can shift the focus away from a hard sell to a more conversational and inviting dialogue.
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