Business Daily India's cola wars
Jan 22, 2025
Explore the intense competition between Coca-Cola and PepsiCo in India, now facing the challenge of Reliance's Campa Cola. Discover how this new player is shaking up pricing and distribution strategies with its ambitious goals. The discussion highlights shifting youth preferences towards healthier options and the implications for branding in a changing market. Dive into the unique challenges and opportunities as companies adapt to rural markets, blending tradition with modern consumer demands.
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Soft Drinks at Parties
- At a child's birthday party in Gurugram, soft drinks were a staple on the drinks table.
- This highlights soft drinks' cultural significance in India, extending beyond mere refreshments.
Coca-Cola's Entry and Exit
- Coca-Cola entered India in 1950, appealing to the urban middle class.
- Government regulations forced its exit in 1977, creating a void filled by local brands.
The Cola Wars Begin
- Pepsi entered India in the late 1980s through a local partnership.
- Coca-Cola's return in 1993, post-economic liberalization, ignited the 'cola wars'.