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India's cola wars
Business Daily
Shifting Trends in India's Soft Drink Market
This chapter delves into the evolving landscape of the soft drink industry in India, spotlighting Campacola's ambitious goal to enter 10 million retail stores. It examines the decline of traditional cola consumption among youth favoring healthier options and the ensuing impact on branding and pricing strategies in a competitive market led by major players like Coca-Cola and Pepsi.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode