India's cola wars
Business Daily
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Cola Wars: The Battle in India
This chapter explores the fierce competition in the Indian cola market, focusing on the long-standing rivalry between Coca-Cola and Pepsi, alongside the resurgence of Campa Cola. Through personal anecdotes and industry insights, it highlights the cultural significance of cola beverages at social gatherings and the changing dynamics of consumer loyalty. The discussion also examines Reliance's strategic entry into the market and its impact on pricing and distribution strategies amidst ongoing brand competition.
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