Side Hustle School Ep. 2938 - TBT: Ghost Influencers and the Art of Viral Storytelling
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Jan 16, 2025 Discover the intriguing world of ghost influencers—anonymous personalities that drive real engagement for brands. Learn how one social media manager turned this concept into a successful business, highlighting the fusion of creativity and marketing strategies. The discussion also addresses the ethical ramifications and the challenge of maintaining trust in an era dominated by AI. Additionally, there's a surprising twist with insights on colon cancer screening and innovative home testing options, making this a truly multifaceted episode.
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Ghost Influencer Agency
- A social media manager developed a ghost influencer agency.
- This agency creates fictional personas for brands, generating engagement and circumventing the cost of traditional influencers.
Brand Personification
- People connect more with relatable individuals than with faceless brands.
- Creating fictional personas allows businesses to personalize their brand and foster stronger customer engagement.
Persona Development
- Craft distinct personas for each brand, aligning with the target audience and brand image.
- Tailor content to resonate with the persona's characteristics and create authentic engagement.