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Ep. 2938 - TBT: Ghost Influencers and the Art of Viral Storytelling

Side Hustle School

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Exploring Ghost Influencers and Ethical Storytelling in Marketing

This chapter delves into the intriguing phenomenon of ghost influencers, focusing on the ethical implications and the role of transparency in brand promotion. It highlights the practice of stealth branding and addresses the challenges posed by AI-generated content in marketing.

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